True to health , true to beauty , true to you
Divine for your body , ethical for the planet
It's all about the people, plants, and the planet
Cruelty-Free | Mostly Organic & Wildcrafted | Truth in labeling | GMO-free | Mostly Vegan
There are times when we don’t use certified organic ingredients, but in these cases, this is either because we have found a source that is grown organically but uncertified, or the ingredient has been wildcrafted.
A selection of the herbs used in our line are hand picked in the mountains where they grow wild — this is the definition of wildcrafted. When we use wildcrafted herbs, we know that no commercial farming methods have been used and that the plants are hearty, vibrant and full of skin-nourishing nutrients. We also use home grown, organic herbs from our Spring Green, Wisconsin farm.
Wildcrafted herbs cannot be labeled organic, but they are in essence the most organically grown ingredients we use. Additionally, if we use water in our products, we use natural spring water directly from the source, which also cannot be labeled organic.
We also gladly use ingredients that are grown organically, but not labeled “organic,” because these are grown by people who care. Large, commercial farms with organic certification can often time use amounts of chemicals and pesticides throughout the growing process while maintaining their label. We don’t care about the label, we just want good ingredients!
In fact, we really don’t see much value in the organic certification process at all, which is why you won’t see a certified organic label on any of our products. We choose every ingredient specifically and consciously, taking into account aspects beyond just organics. We look at sustainability, labor conditions, and geographic location of the ingredients we source.